Topic 13: The Return of the Zeppelin‏

  The return of the Zeppelin is caused by the change of tastes, income and possibly the amount of buyers. As the airship technology decreases, fewer and fewer suppliers are located within the country. People began to seek new ways of travel, new interesting, fascinating ways of traveling up high in the air but low enough to enjoy the view. Technologies have helped the return of Zeppelins, as the balloon is now filled with helium instead of hydrogen, less dangerous in many aspects in which secures the consumer's fear of the Hidenburg Accident occurring once more. The technology advancement has led to the success and prosperity of the newly released Zeppelin.  The type of market structure for the Zeppelin right now is probably a oligopoly world wide, but a monopoly in the United States market. It owns the only Zeppelin in the country therefore people all around the country would have to select their company unless they are willing to spend more money on going abroad and taking the airship. The companies for airships before, as in the 1940s, they probably was in an oligopoly market structure as everyone competed with each other when the airshiplines were popular. Change in all the things of tastes, income and amount of buyers can all make this market very successful  As people get tired of ordinary airliner, they would select a new, different way of travel, same as when their income rises, they would spend more money on activities they have never done before rather than continuing those that they have done already. At last, as the amount of buyers increase due to the first two determinants, the market will allow the company to expand and prosper in a country like the United States. I believe airship traveling is still dangerous, to be honest people may think that it could become those ordinary methods of travel, however i do not see it becoming ubiquitous as the amount of space it takes up is immense and the slow pacing of the ship can be the disadvantage of the airship travels. I would never take an airship, as it just seems absolutely dangerous to even be on.