Topic 10: Consumer Preference and Utility - Skechers‏

   Skechers target their consumers to being 12-24, they have various ways in seeking to the young crowd such as going to night clubs, magazine covers, television commercials or things like public relations can also help. They would conduct research methods by looking for ideas submitted by the younger crowd. Skechers also uses things like MTV to help promote their shoes, they have a very strong branding strategy as they know clearly where and how to show their products to the targeted consumers. They have a young workforce in which they would seek for feedbacks on how the product is doing on the market. As for competition, they have competed with their strong lines of apparel as well as innovative designs of shoes such as skate shoes mountain shoes and boots.  Skechers help themselves by locating their office in mountains and deserts in which the places are most in need of their shoes. Their shoes are likely to be worn when out hiking or doing outdoor activities and it works very well as people need to wear durable hiking shoes or comfortable shoes when they walk in deserts or mountainous areas. To be honest I am not a very big fan of skechers, just the design of the shoes gross me out or possibly because the bully I had when I was little always wore skechers, but in my opinon, there are other strong, durable, long lasting and nice looking hiking shoes out there for cheaper prices. There are brands such as Vans that I really like as shoes. To me their design never gets old, as their design haven't really changed for a very long time, I just like their colorways, their texture of the shoes and the feeling of the hard soles. To me, Nike would be a brand that everyone likes but I just have absolutely no affection for. I think Nike stuff are great for sportswear, but as a person who does not do sports as often as others, I generally do not enjoy the looks and feelings of the clothing and shoes.