Topic 11: Brand Names and Utility‏

   People always chase after the brand name, everyone always with or without conciously chase after the well know international brand. In the video, Aldi's sells many cheap no name products that tastes and has the completely same quality as the international ones, and they are saving up to 50% less than what they can buy at places like Wal-Mart. When buying a branded product, the demand curve shifts to the right as more demanders for it due to the popularity of the brand, no name products will be always on the left side of the popular brands due to its lack of advertisement and popularity among the people. To be honest, I believe that branded stuff does bring more utility, because it is just in our mind subconsciously to think that the well known brand is better tasting or better in quality because it is more well known. I believe that in my cases it would be things like Oreo cookies. Oreo cookies are very well known throughout the world and has many other brands that provides chocolate flavored crackers with cream in the middle, however I believe that many people still finds Oreos more attractive in terms of size, quality and taste. Many people will probably think Oreos are the pioneers of the chocolate cookies, where they could actually not be, they could have just been simply better at marketing strategies to bring these sandwich cookies to a global scale.  Over all, I believe that branded things will still be more attractive to buyers due to its popularity and people's overall trust within the brand itself.